People today are not as trusting as they once were, and it is hard to blame them. The Internet, with all of the great things that it can accomplish, has a reputation of being a cesspool of con artists and thieves looking for ways to bilk people out of their money. Businesses that use unethical marketing practices do not hold much more favor with the Internet populace, and for that reason, you need to make sure that you run a good and honest online marketing campaign. If you don’t, your customers will know and they will tell others. Fortunately, you can run a good business and have honest online and offline marketing.
Honesty and Integrity on Your Site
When you set up your beautiful premium WordPress themes for your site, the last thing you want to do is add content that is useless or worse, misleading, to your customers. You should always make sure that anything you have on your site, any content that you have in other locations, and any advertisements that you use, are honest. Perhaps you aren’t the world’s best writer and you fear that your blog isn’t up to par. It is okay to use a pro writer for the content, but you will want to review the content to make sure that it doesn’t contain anything that you would not want to have on your site.
Skimping on the honesty is going to get you into hot water, and your customers will no longer trust you. In fact, they will probably no longer be your customers, and they will certainly tell friends and family.
You will also want to be honest in your bio and your company’s bio as well. If you write about your adversities growing up and how you overcame your troubles to start a successful business, it had better be true. When people find out that you grew up with a silver spoon in your mouth and never had to struggle, they will wonder what else on your site and in your online marketing campaign could be false. In that example, people would be much happier just to have known the truth from the beginning, and they wouldn’t consider you a liar.
Living Up to the Promises
Online marketing will sometimes lead to implied promises in the advertisements. They could even be written promises, such as “lose ten pounds in one week or your money back, guaranteed”. If you had a clever ad specialist come up with that ad and run it on Google or Facebook, then you had better live up to the promise.