As with any other new technology, if you want to keep up with the Internet as a blogger, in recent years you have had to update some of your habits to comply with the fact that the majority of Internet users are on a portable device and not a traditional computer. Because of this, many sites have created two versions (mobile and desktop) of their web real estate. It can also pay to change some of your habits during your blogging to accommodate that more people are on portable devices.
Thinking of the User
The fundamental idea behind this attitude is to think of what would be inconvenient for a user and what would be convenient. For instance, if you want to use a technical term and provide a hyperlink to an explanation of that in a dictionary or encyclopedia, then it would probably be better to just briefly explain what that is in your text instead. This will prevent users from having to navigate away from your page.
The first thing you should think of therefore, whenever you are writing for tablets and smart phones, is that the reader should never have to leave your site. Why? Because in general (apart from some of the newer Androids and iPhones), most user interfaces are a horrible experience on smart phones; especially if you have to switch between various open browser windows.
Sparing the Bandwidth
Another thing you need to think of is that while it is possible to access the Internet through mobile devices, frequently there are data caps in place at most of the 3G/4G networks. This means that every image or video you upload to your site is another burden on your reader and may contribute to their data cap.
Think of it this way: would you rather have a reader check your site several times a day through their smart phone, or once a day at home on their computer? It’s a fundamental rule of marketing that you want to increase the number of times a potential client is exposed to your message so that there is a greater chance they will take it home.
Customizing Your Site
These days, it’s relatively easy to get set up as a developer for Android or iPhone. By allowing your software development team a budget to get into this, you will be able to provide software specifically designed for your clients on these platforms that they can use every day as part of their Internet experience.
About the Author
Melissa Tyler is a tech writer at VPN Ten – a place where you can read reviews about the best VPN providers. She is fond of sharing advice about online security, safety connections and VPN technology.